You can make a brand teaser with AI by giving each layer to the model that suits it: Seedream 5 for concept stills that fix the look, Veo 3.1 for the abstract motion that carries the energy, Kling v3 for the product reveal and logo, and a short generated sound sting. On 8frame, the 15-second example below comes to about 440 credits, around $4.40 at pack rate, before retries.
Correction, 2026-09-30: the first version of this page presented its prompts as tested, with render times and dollar costs that don't match 8frame's prices, described 4K output (Veo 3.1 runs at 1080p on 8frame), a 2-second Kling clip (Kling v3 starts at 3 seconds), and features we can't confirm (a colour lock in export, Seedream outpainting, a ready-made template). This version uses registry prices and settings.
TL;DR
- A teaser is 10 to 30 seconds of deliberate withholding: mood, motion and a brand signal, without a full reveal.
- Concept stills: Seedream 5 Lite, 6 credits each.
- Abstract motion: Veo 3.1, 4, 6 or 8 seconds at 1080p; 168 credits for 6 silent seconds (84 on Veo 3.1 Fast).
- Reveal and logo: Kling v3 Standard, 3 to 15 seconds; 35 credits for 3 silent seconds.
- Sound: Lyria 2 at 13 credits for a 30-second clip, or an ElevenLabs sound effect at 1 to 6.
- The most common failure is going too abstract: give the eye something physical to hold within the first few seconds.
Teaser types
Product launch teaser. Close-cropped, partly obscured visuals that imply the product. The call to action is a date or a countdown.
Rebrand reveal. A few seconds of the old visual language, a deliberate transition, then the new identity.
Major announcement. Wide architecture, dark backgrounds with light-source reveals, minimal copy.
Seasonal or limited drop. Fast tempo, saturated colour, energy that matches the season.
Mystery campaign. No product, sometimes no name: pure mood plus a date. Only works if your brand is already recognisable.
The 4-step workflow
Step 1: Concept stills on Seedream 5
Lock the visual language first: 4 to 6 stills that set palette, light and how much of the product shows. Use them as references for the motion steps. Seedream accepts up to 14 references, so you can include your real product or brand assets.
Prompt structure:
[Material or subject], [specific lighting condition], [camera framing], [color palette in 2-3 words], [mood adjective], [whether product is visible or implied], cinematic still, no text.
For a matte black consumer tech device launch:
Edge of a matte black device on a dark surface, single directional light from above-right creating a sharp specular line, extreme close crop, monochromatic with warm silver accent, anticipatory, product implied not shown, cinematic still, no text.
What to check: that the edge reads as premium while the full form stays hidden, and the palette matches your brand.
Step 2: Abstract motion on Veo 3.1
The structural core. Abstract motion carries energy without committing to a reveal, but it needs a physical anchor: a surface, an edge, a silhouette. Pure particle fields lose people quickly.
Prompt structure:
[Surface or material], [specific motion behavior], [lighting that creates motion interest], [camera behavior], [pacing descriptor], [mood]. No faces.
For the same device:
Matte black geometric surface, shallow ripple of light moving left to right as if a spotlight is passing over it, single point source from above casting a moving shadow, camera locked, slow and deliberate, industrial and controlled. No faces.
What to check: controlled, deliberate motion. Chaos reads as low-budget; restraint reads as confident. Set 6 seconds and the shape on the node.
Step 3: Reveal and logo on Kling v3
The last seconds deliver the payoff. For a reveal from obscured to visible:
Matte black [product type] rotating slowly into full visibility from a three-quarter obscured position, dark studio background, single overhead light source, ends on a fully visible hero shot held for the last second.
What to check: that the reveal lands before the final second so there's a held hero frame to cut from.
For the logo, use your logo file as the start image and prompt: "Logo appears from below with a subtle upward drift, reaches position, holds. Dark background." Kling v3's shortest clip is 3 seconds; trim in the edit if you want it shorter.
Step 4: Sound
A generic track under strong visuals undoes the tone. Use either silence with one sound event at the reveal, or a short minimal score:
- A sting or single event: ElevenLabs Sound Effects, 1 to 6 credits by length.
- A minimal build: Lyria 2 at 13 credits for a 30-second clip, or ElevenLabs Music at 81 credits per started minute. Prompt: "slow minimalist sine wave build, resolves to a single sustained note, no drums, tension and restraint."
Trim the audio to the exact length of the cut.
Routing by goal
Intrigue. More abstract motion, less product. End on the brand, not the product.
Reveal. A shorter abstract section, a longer reveal, then a clear date card.
Hype. Fast cuts, saturated colour, an earlier reveal. Kling v3's lower price per clip makes enough shots for a fast cut affordable.
Walkthrough: a 15-second launch teaser
| Step | Model | Credits |
|---|---|---|
| 4 concept stills | Seedream 5 Lite | 24 |
| 2 abstract motion clips, 6 s, silent | Veo 3.1 | 336 |
| Product reveal, 3 s, silent | Kling v3 Standard | 35 |
| Logo animation, 3 s, silent | Kling v3 Standard | 35 |
| Minimal score, 30 s clip | Lyria 2 | 13 |
Total: 443 credits, about $4.43 at pack rate, before retries. On Veo 3.1 Fast for the motion clips, 275.
Cut: 2 seconds of black with the sound building, 6 seconds of abstract surface motion, 2 seconds of a concept still as an interstitial, 3 seconds of reveal, 2 seconds of logo, 1 second of date card over black. The product is legible for about 4 of 15 seconds; everything before that is mood.
Pitfalls
Text too early. A date card that appears early kills the tension. Keep text to the last quarter of the teaser.
Brand colour drift. Each model interprets a colour slightly differently. Name it precisely, use the same reference stills throughout, and grade to your brand colour in the edit.
Too abstract. Several seconds of pure light with no anchor loses viewers. Give the eye one physical element early.
Not abstract enough. Showing the product in the first half turns a teaser into an ad.
FAQ
How long should a teaser be?
10 to 30 seconds. Fifteen is a common length: long enough to build a mood, short enough to watch on loop.
Best aspect ratio for cross-platform?
Generate each shape you need natively: 9:16 for TikTok, Reels and Shorts, 16:9 for YouTube and web. Recropping a vertical master to horizontal (or the reverse) loses the composition.
How much does an AI brand teaser cost on 8frame?
The example above is 443 credits, about $4.43 at pack rate, or 275 with Veo 3.1 Fast for the motion clips. Add retries.
Sources
- 8frame prices, lengths and settings for Seedream, Veo, Kling, Lyria and ElevenLabs: the 8frame tool registry, 2026-09-30
Concept stills, abstract motion, reveal, sound. For the wider campaign, see 10 AI workflows every brand should have. The 8frame canvas is free and unlimited; generation is paid from $19/month.