Correction, 2026-10-02: the summary priced the generation route "from 24 credits per 5 seconds"; Pruna p-video Draft costs 4 for 5 seconds at 720p, so that is now the starting price. The cost table suggested Clarity, a diffusion-based upscaler that can redraw detail, for an end card that carries your logo; it now uses Topaz, where the upscale tool opens (11 credits), and the totals are recomputed. The sound effect price now depends on the length you set (1 credit up to 4 seconds, 2 up to 8, up to 6 for longer effects). We now say that the Wan tool opens at 1080p (95 credits) and the Veo tool on Veo 3.1 Fast (168), so the cheaper settings in the table have to be picked. We had also stated as fact, without measuring, that models distort letterforms, that most logo animations blur on phones, that a soft background never needs more resolution and that other companies use the same presets; these are now framed as risks and advice.
Correction, 2026-09-30: we suggested feeding in an SVG, which the 8frame canvas does not accept, and said free template tiers watermark their exports without naming a source. Both fixed.
The rule that saves every logo animation: animate your real logo file, never generate a logo. An AI model redraws whatever it generates, so a generated or model-animated logo can come out as an approximation, and an approximation of a logo is worse than no logo at all. Letter shapes can drift, spacing can change, a curve can come out slightly wrong, and the result can look like your mark to you and look off to everyone who knows it.
The good news is that keeping the real file and generating only what moves around it is cheap.
TL;DR
- Never generate the mark. Use your real logo file; on 8frame that means a PNG export, since the canvas takes PNG, JPG, WebP, GIF, AVIF and BMP but not SVG
- Template tools give you a preset reveal to swap your file into; check whether the free tier watermarks exports before you rely on it
- The generation route: generate the motion around your logo as its own clip and composite the real mark on top, from 4 credits per 5 seconds (Pruna p-video Draft, 720p) or 24 on Wan 3.0 at 480p
- What can break: a model can add motion to the mark itself and distort the letterforms. Animate around it, not it
- The safest result is a keyframed move of the real file in an editor, with generation used only for the background
Why generation can distort a logo
A video model does not know which part of the frame is your logo. Point one at a logo and it may animate the letters along with everything else, which is precisely what must not happen: a wordmark whose letters breathe is no longer the wordmark. Kerning can shift, a serif can soften, a registered symbol can turn into a smudge.
The fix is a division of labour:
- The mark stays still and real. It is a layer, composited, untouched.
- Everything else moves and can be generated. Light sweeping across, particles settling, a background pulling focus, ink blooming, fabric shifting behind it.
That division keeps the mark exact whatever the model does, and it keeps the cost down: the generated layer sits behind a sharp mark, so a low resolution is often enough.
The workflow
- Export your logo as a high-resolution PNG on transparency, and a version on your brand background. The 8frame canvas does not accept SVG.
- Generate the background motion as its own clip. Wan 3.0 at 480p is 24 credits per 5 seconds (the Wan tool opens at 1080p, 95, so pick 480p first), and Pruna p-video Draft is 4 at 720p. A background behind a sharp mark can often stay soft; check it at the size it will be shown.
- Composite the real mark over it in the edit, with a simple opacity or scale move if you want the mark itself to enter.
- Add the sound. Try a single impact or riser before you add another visual layer: a short ElevenLabs sound effect is 1 credit for up to 4 seconds.
For a reveal where the mark should interact with the scene (light catching an edge, a reflection crossing it), generate the lighting pass separately and composite it as an overlay rather than asking a model to render the logo lit.
What it costs
Canon 8frame prices, a credit is $0.01 at pack rate:
| Element | Route | Credits |
|---|---|---|
| Background motion, 5s, cheapest | Pruna p-video Draft 720p | 4 |
| Background motion, 5s | Wan 3.0 480p | 24 |
| Background motion, 1080p | Wan 3.0 base, 5s | 95 |
| Background with generated audio, 8s | Veo 3.1 Lite | 54 |
| Sound design hit, up to 4s / up to 8s | ElevenLabs SFX | 1 / 2 |
| Riser or sting, up to 30 seconds of music | Lyria 2, one 30-second piece | 13 |
| Upscale a still end card | Topaz Image Upscale | 11 |
Pruna p-video Draft is new to 8frame, so we quote its price, not its quality. The Veo tool opens on Veo 3.1 Fast (168 credits for 8 seconds with audio), so switch to Lite for the price above. Set the sound effect's length yourself: the price rises with length, up to 6 credits. The upscale tool opens on Topaz; Clarity (13) is diffusion-based and can redraw detail, so keep it away from the mark, and compare any upscaled end card against your file.
A full logo sting with three background variants on Wan 3.0 at 480p, one hit, a riser and an upscale: 72 + 1 + 13 + 11 = 97 credits, about $1.00. Test ten background directions and you are at about 265 credits, roughly $2.65. (ElevenLabs Music bills a whole minute, 81 credits, even for a 15-second riser, which is why Lyria 2 is the pick here.)
Where free tiers fit
Template-based animation tools give you a library of preset reveals and let you drop your file in. Free tiers differ on watermarks and preset limits, so read the terms of the one you pick before a brand asset depends on it. They are genuinely useful for a one-off and limiting as a brand asset, because a preset reveal is a preset reveal and other companies can pick the same one.
The honest comparison: a preset costs nothing and looks like a preset. A generated background plus your real mark costs about a dollar and can be made specific to you.
What to check before shipping
- View it at 1x on a phone. A logo animation designed on a large screen can turn into a blur on the phone it actually plays on.
- Check the last frame. It should hold the mark cleanly, correctly spaced, for long enough to register. A reveal that cuts the instant it resolves does not read.
- Mute it. If the animation does nothing without sound, it is a sound design piece, which is fine, but some placements autoplay muted.
- Compare against your real file. Overlay the final frame on your actual logo at full opacity. Any drift means the mark went through a model somewhere it should not have.
FAQ
Can AI make me a logo? It can make logo-shaped images. Whether they are a usable brand mark is a design question about distinctiveness and trademark, not a generation question, and a generated mark can resemble an existing one, so check before you use or register it.
Can AI animate my existing logo? Around it, yes, and that is the right use. Through it, meaning the mark itself animated by a model, no.
What does the cheapest logo reveal cost? A generated background at 4 credits (Pruna p-video Draft, 5 seconds at 720p) or 24 (Wan 3.0 at 480p), your real mark composited on top, and one short sound effect at 1 credit for up to 4 seconds. That is 5 credits with p-video Draft, or 25 with Wan 3.0, about $0.25.
Sources
- 8frame prices, tool defaults and upload formats (Wan tool opens at 1080p, Veo tool on Veo 3.1 Fast, upscale tool on Topaz; Clarity is diffusion-based; ElevenLabs sound effects 1 to 6 credits by length): the 8frame app, checked 2026-10-02
Keep the mark real, move everything else.
Try it without signing up: the 8frame canvas opens on a real board. The canvas is free and unlimited; generation is paid from $19/month.