Correction, 2026-10-02: this page said nothing about Miro's pricing, free plan or product had changed; what we can confirm is narrower, that neither company has announced a change. It put "250,000 customers" in the same breath as Miro's paying users and rounded the business and enterprise share to "roughly" 90%; the release says nearly 90%, nearly 4 million paying users and more than 250,000 organizations. It called Evernote "a consumer product with a large free base and a small paying one", which we cannot source, and said Miro's free plan is "the part of the product most exposed" to the new owner, which is a prediction. Both are replaced with sourced wording and the precedent is labelled as a precedent. The Evernote layoffs are now sourced to TechCrunch's February 2023 report and the 50-note limit to Evernote's own announcement. The line on price increases cited a Wikipedia summary that does not say what we wrote; it now cites TechCrunch. Our own section now also says that 8frame credits are per user, that Starter cannot invite collaborators and that there is no public share link.
Correction, 2026-10-01: the first version of this page said real-time collaboration comes with 8frame's canvas at no cost. It does not: inviting collaborators needs the Creator plan ($49/month, up to 3 members) or Agency ($499/month, up to 30). We also dated the Evernote acquisition and layoffs more precisely than our cited source does; they now follow it.
Bending Spoons announced on 2026-09-10 that it has entered a definitive agreement to acquire Miro for an enterprise value of $1.355 billion in an all-cash transaction, with an equity value of approximately $1.79 billion including Miro's net cash. The deal is expected to close in the fourth quarter of 2026, subject to regulatory approvals and other customary closing conditions, and until then the two companies continue to operate independently. Neither company has announced any change to Miro's pricing, free plan or product. What follows separates the confirmed facts from the acquirer's track record, because the second is what everyone is actually asking about and it is not the same thing as a prediction.
TL;DR
- Confirmed: $1.355bn enterprise value, all-cash, announced 2026-09-10, closing expected Q4 2026 subject to approvals
- Confirmed (from the release): Miro has around $600m in annual recurring revenue, nearly 90% of it from business and enterprise customers, nearly 4 million paying users, and more than 250,000 organizations using it
- Confirmed: certain Miro shareholders have agreed to invest $295m of their proceeds in newly issued Bending Spoons equity
- Bending Spoons has stated it plans to "invest substantially in the fundamentals that its customers value: performance, reliability, and functionality"
- Not announced: any change to Miro's pricing, free plan, or roadmap. The deal has not closed
- The reason people are worried: what happened to Evernote after Bending Spoons bought it, covered below with sources
What the announcement actually says
From Bending Spoons' own release: enterprise value $1.355 billion, equity value approximately $1.79 billion, all-cash, with $295 million of shareholder proceeds to be invested in newly issued Bending Spoons equity. Miro figures given in the release: around $600 million ARR, nearly 90% of it from business and enterprise customers; nearly 4 million paying users; more than 250,000 organizations; and more than 750 customers with over $100,000 in annual recurring revenue.
On plans, the release quotes Bending Spoons CEO Luca Ferrari: "After closing, we plan to invest substantially in the fundamentals that its customers value: performance, reliability, and functionality that supports critical collaborative work. We acquire businesses with the intention of owning and operating them for the long term, and Miro will be no exception."
That is the entire official position on the product. Anyone telling you what Miro's prices will be next year is guessing.
Why people are nervous anyway
Because Bending Spoons has bought several well-known products, and what it did after some of those acquisitions is documented.
Evernote. Bending Spoons announced its acquisition of Evernote in late 2022 (TechCrunch), and 129 Evernote staff were laid off on 2023-02-17 (TechCrunch). On 2023-11-29 Evernote announced that from December 4, 2023, new and existing free accounts would be limited to fifty notes and one notebook (Evernote); TechCrunch had reported a test of the limit two days earlier. Free users already above the limit could still view, edit, export, share and delete their notes, but could not create new ones beyond it. Evernote's own framing was that "the majority of our Free users fall below the threshold".
The approach in general. TechCrunch's 2026 profile says Bending Spoons tries to make the products it buys more financially successful "with tech and AI, but also often through price hikes and layoffs that have caused controversy"; co-founder Matteo Danieli told TechCrunch that customer retention has been "remarkably stable" despite the changes (TechCrunch). Bending Spoons' own description, at the end of the Miro release, says its transformation of an acquired business is "typically deep" and "entails reorganizing teams, overhauling technology, redesigning user interfaces, accelerating product development, and enhancing marketing and monetization". That describes its general approach. It is not an announced plan for Miro.
The rest of the portfolio. The release lists Bending Spoons' main businesses as Airtable, AOL, Brightcove, Eventbrite, Evernote, Tractive, Vimeo and WeTransfer, and says the Airtable acquisition completed the week before the Miro announcement.
Two honest caveats about applying that to Miro. First, Evernote relied heavily on what TechCrunch called "a consumer-focused freemium model"; Miro gets nearly 90% of its revenue from business and enterprise customers and has nearly 4 million paying users, which is a materially different business. Second, a stated intention to invest in performance and reliability is not the same sentence as "free tiers are safe," and it is also not nothing.
What a Miro user should actually do
Right now: nothing urgent. The deal has not closed and no changes have been announced. Panic-migrating a working team tool on an announcement is how you lose a quarter.
Worth doing this month: know your export path. Not because of this deal specifically, but because this is the moment people discover they never checked. Confirm you can get your boards out in a format you can use, and that whoever owns the account knows how.
Worth watching: the free tier. It is the part people are asking about, because the Evernote change was a free-tier limit. That is a precedent, not a plan: nothing about Miro's free plan has been announced. For reference, Miro's pricing page lists the free plan today as 3 editable boards with unlimited team members. Its AI allowance depends on which Miro page you read: the pricing page FAQ says 10 credits a month, the plan comparison on the same page says "Limited trial", and Miro's help center lists 25 credits a month for Free. If you rely on the free plan, note today's limits so you can tell later whether anything changed.
Worth doing at renewal, not before: reprice. If you are on a per-member plan, the acquisition is a reasonable prompt to check whether the seats you pay for match the seats that open the product. That is true regardless of who owns it.
Where we sit, said plainly
Disclosure: 8frame is our product, a creative canvas, so treat this section as interested. Our position has not changed because of this news: we are an alternative to Miro for creative and visual work (moodboards, campaign boards, reference collection, creative review), and we are not an alternative for workshops, sprint ceremonies, diagramming, or enterprise administration. We have no sticky notes, no voting, no timers, no flowchart shapes. If those are what your boards are made of, Miro and Mural are the products for that job, and an acquisition does not change it.
How 8frame is priced for a team: AI generation is paid from $19/month (Starter, 1,000 credits), and credits are per user. Each generation is charged to the person who runs it, on their own plan, not drawn from a team pool. Inviting collaborators needs the Creator plan ($49/month, up to 3 members) or Agency ($499/month, up to 30); Starter cannot invite anyone, invited collaborators need their own 8frame account, and there is no public share link for a board. So for a team, the honest comparison with Miro's free plan (unlimited team members on 3 editable boards) is with our Creator plan.
If you are evaluating, the fuller comparisons are Miro alternatives for creative teams and best free Miro alternatives, both of which name where the competition wins.
FAQ
Is Miro shutting down? No shutdown has been announced. Miro is being acquired, subject to regulatory approvals, with closing expected in Q4 2026, and Bending Spoons says it intends to own and operate Miro for the long term.
Will Miro get more expensive? Nothing has been announced. TechCrunch describes price hikes as a frequent part of how Bending Spoons runs the products it buys, and Bending Spoons says it plans to invest in Miro's performance, reliability and functionality. Neither is a statement about Miro's prices, so anyone stating a future price is speculating.
What happens to the Miro free plan? No change announced. Today it is 3 editable boards with unlimited team members. The Evernote precedent is why people are asking, and it is a precedent rather than a plan.
Should I export my boards? Knowing how to is sensible now; doing it in a hurry is not. Treat it as the prompt to check a process you should already have.
When does the deal close? Expected in Q4 2026, subject to required regulatory approvals and other customary closing conditions. Until then, the release says, the two companies continue to operate independently.
Sources
- Deal terms, Miro figures, Bending Spoons' stated plans, its description of how it transforms acquired businesses, its main businesses and the completed Airtable acquisition: Bending Spoons newsroom, Bending Spoons enters into a definitive agreement to acquire Miro for $1.355 billion, 2026-09-10, checked 2026-10-02
- Evernote acquisition announced in late 2022 and the 50-note free plan test: TechCrunch, 2023-11-27, checked 2026-10-02; 129 Evernote layoffs on 2023-02-17 and the "consumer-focused freemium model": TechCrunch, Bending Spoons lays off 129 Evernote staffers, 2023-02-27, checked 2026-10-02
- Evernote free plan limited to fifty notes and one notebook from December 4, 2023, existing notes still viewable, editable and exportable, "the majority of our Free users fall below the threshold": Evernote blog, 2023-11-29, checked 2026-10-02; also reported by Engadget, 2023-11-30, checked 2026-10-02
- Price hikes and layoffs "that have caused controversy", and Matteo Danieli on retention: TechCrunch, What is Bending Spoons?, 2026-07-05, checked 2026-10-02
- Miro free plan (3 editable boards, unlimited team members, "10 credits per month" in the FAQ, "Limited trial" in the plan comparison): miro.com/pricing, checked 2026-10-02
- Miro Free plan at 25 AI credits a month: Miro help center, Miro AI credits, checked 2026-10-02
- 8frame collaboration by plan: 8frame pricing, checked 2026-10-02; credits per user, no public share link and no sticky notes, voting or timers: 8frame content fact sheet, checked 2026-10-02
No change has been announced yet, and the useful response to an acquisition announcement is knowing your export path rather than switching tools in a week. If your boards are creative rather than procedural, see how the alternatives compare.
Try it without signing up: the 8frame canvas opens on a real board. The canvas is free and unlimited; generation is paid from $19/month.