A product launch is not one video but a sequence: a teaser before launch day, a hero film on the day, and short cutdowns after. Storyboard all three as rows of one 8frame board, sharing one set of product references and one look, so the teaser does not show a product that looks different from the one in the hero film. The limit people do not expect is shape: the teaser is usually vertical and the hero film horizontal, and on 8frame the shape is chosen when each still and clip is generated, so every row needs its own stills in its own shape.
This page is about the launch sequence. The shot logic of a single demo (one mechanism, shots that follow the user's question) is in how to storyboard a product demo, and the look-setting stage before it is in how to make a moodboard for a product launch.
The launch in three rows
| Row | When it runs | Job | Typical length and shape |
|---|---|---|---|
| Teaser | Days before launch | Make people curious; show the product partly or not at all | 6 to 15 s, 9:16 |
| Hero film | Launch day | Show the product and the one reason to want it | 30 to 60 s, 16:9 (plus a 9:16 version) |
| Cutdowns | Launch week and after | One feature or one use per clip | 5 to 15 s, 9:16 and 1:1 |
Each row reuses the same product references and approved style frames, and each row's shots are a subset or a variation of the hero film's shots. That reuse is what makes a launch feel like one campaign.
TL;DR
| Step | Node or model on 8frame | Price in credits | Input |
|---|---|---|---|
| Product angles | CAMERA ANGLE template / Nano Banana Pro | 21 per image at 1K or 2K | Real product photos |
| Look | Nano Banana Pro / Seedream 5 Lite | 21 / 6 per image | Mood board, product references |
| Beat options per scene | ShotGrid | 42 per 3x3 sheet at 4K | Prompt plus 1 to 10 references |
| Product in a scene | PRODUCT PLACEMENT template / Nano Banana 2 | 11 at 1K, 17 at 2K | Product plus scene references |
| Teaser clips | Kling v3 Standard / Grok Imagine | 86 for 5 s with sound / 48 for 5 s at 720p, audio always on | One start image |
| Hero clips | Seedance 2.5 / Wan 3.0 / Hailuo H3 | 157 for 5 s at 720p / 95 for 5 s at 1080p / 88 for 5 s at 2K | One start image |
| Voice and sound | ElevenLabs TTS / SFX / Music | 13 per started 1,000 characters / 1 to 6 / 81 per started minute | Script, sound notes |
| Edit per deliverable | Video Editor | not a generation | Clips, audio, text |
A credit is about $0.01 at pack rate.
The board, node by node
1. The product references come first
Everything in a launch rests on the product looking right. Upload real photos of the product (front, back, sides, details, packaging) into a "Product" frame. If you need clean angles you do not have, the CAMERA ANGLE template on /workflows makes new views from one photo; check each against the real product before using it.
Mark one image per angle as the reference for all later nodes. Never let a generated image become a reference for the product unless you have checked it at full size: a label or a button that drifts once will drift everywhere after.
2. One look for the whole launch
Make two or three style frames from the mood board and the product references, approve one, and put it in an "Approved look" frame. Nano Banana Pro (21 credits at 1K or 2K) takes up to 10 references; Seedream 5 Lite (6 credits) takes up to 14. The teaser can be darker or more abstract than the hero film, but it should be the same world: same palette family, same light.
3. Storyboard the hero film first
It sounds backwards, but storyboard the launch-day film before the teaser. The teaser borrows from it.
Write the hero film's beats on sticky notes in one row: the problem or the moment, the product appears, the one feature shown working, the result, the end card. For each beat, run a ShotGrid sheet (nine frames of one moment for 42 credits at 4K, in square (1:1) sheets; no other ratio on the canvas) with the product and the approved look as references, pick the frame that tells the beat best, and regenerate it in 16:9 on an image node such as Nano Banana Pro. For beats where the product must sit in a real scene, the PRODUCT PLACEMENT template is built for that step.
4. Derive the teaser row
Copy two or three beats from the hero row into a teaser row and change what they show:
- Hide, then hint. A silhouette, a detail, the box, a light catching an edge. The reveal belongs to launch day.
- Change the shape. Regenerate the chosen frames in 9:16. Do not crop the 16:9 frames: the composition changes, and you throw away resolution.
- End on a date, not a product. The last frame is the launch date as a text layer you add in the edit.
5. Derive the cutdowns
Each cutdown is one beat of the hero film, extended: one feature, one use, one result, 5 to 15 seconds. Make the stills in 9:16 and 1:1 as needed. A cutdown row with five clips gives you a week of posts from one storyboard.
6. Clips per row
Connect each still to a video node:
- Teaser. Kling v3 Standard is 86 credits for 5 seconds with sound (57 silent) at 720p and needs a start image, which you have. Grok Imagine is 48 for 5 seconds at 720p, runs 1 to 15 seconds and always generates audio; there is no silent mode, so plan to mute it under your own sound if you need to.
- Hero film. Seedance 2.5 is 157 for 5 seconds at 720p (70 at 480p), with audio included. Wan 3.0 is 95 for 5 seconds at 1080p and runs up to 30 seconds. Hailuo H3 is 88 for 5 seconds at 2K and runs 5, 10 or 15 seconds; its files come with an audio track.
- A shot that must end on the product packshot. Use an end-frame model: Kling 2.5 Turbo Pro (48 for 5 seconds) or Kling 2.1 Pro (67), with the packshot as the last frame. Kling v3 takes no end frame on the canvas.
7. Sound and edit, per deliverable
Write the hero film's voiceover once; ElevenLabs TTS bills 13 credits per started 1,000 characters. Effects come from ElevenLabs SFX (1 to 6 credits by length), and music from ElevenLabs Music (81 per started minute) or MiniMax Music 3 (0.27 per second).
Build each deliverable as its own Video Editor timeline: the teaser, the hero film in 16:9, the hero film in 9:16, each cutdown. Add the launch date, offer and product name as text layers, never inside generated images. Do not assemble voiced versions with the Montage node: it outputs picture only.
Which model for which row
| Row | Need | Model | Shape and resolution on 8frame | Price in credits |
|---|---|---|---|---|
| Teaser | Moody close-up from a still | Kling v3 Standard | Opens at 9:16, 720p | 86 for 5 s with sound |
| Teaser | Short clip with built-in sound | Grok Imagine | 720p (480p cheaper), 1 to 15 s | 48 for 5 s |
| Hero | Product turning or in use, 1080p | Wan 3.0 | Opens at 9:16, 1080p | 95 for 5 s |
| Hero | 2K detail shot | Hailuo H3 | Opens at 16:9, 2K | 88 for 5 s |
| Hero | Ends exactly on the packshot | Kling 2.5 Turbo Pro | 1080p, end frame on the canvas | 48 for 5 s |
| Cutdowns | Many short variants | Creatify Boreal | 16:9, 9:16, 1:1, 4:3, 3:4; 720p | 7 for 5 s; we quote price and settings, not results |
The default shape differs by node (Kling, Wan and Seedance open at 9:16; Hailuo H3 and Happy Horse at 16:9), so check the shape on every node before you run it.
Where it breaks
- Product drift. Logos, labels, buttons and ports can change between generations. Check every still against the real product; fix small errors with Flux Edit (7 credits for an input around 1 MP) instead of regenerating. See why does AI change my product label.
- Crops are not reshapes. A 16:9 frame cropped to 9:16 loses most of its picture. Generate each shape.
- No 4K video. The highest video resolution on 8frame is 2K (Hailuo H3 and Creatify Boreal among others). There is no video upscaler.
- Montage has no sound. Join picture there if you like, but finish every deliverable on the Video Editor timeline.
- Claims. A generated demo shows what the product looks like doing something, not proof that it does it. Show only features the product really has.
FAQ
What should a product launch storyboard include? Three rows: a teaser that hints, a launch-day hero film that shows the product and its one main reason to buy, and cutdowns that each show one feature. All three share the same product references and look.
Why storyboard the hero film before the teaser? Because the teaser borrows its shots. Knowing the reveal first lets you choose what to hide.
Can one storyboard make both vertical and horizontal versions? One storyboard, yes; one set of stills, no. Generate each shot again in 9:16 or 16:9 rather than cropping, because the shape is set when a still is generated.
Which model keeps my product most consistent? None is guaranteed. Give every node the same checked product references, check each output at full size, and fix details with an edit node.
How long should a launch teaser be? Short enough to watch before it scrolls away: usually 6 to 15 seconds, vertical, ending on the date.
Sources
- 8frame CAMERA ANGLE and PRODUCT PLACEMENT templates: /workflows, checked 2026-11-09
- 8frame prices, defaults and limits: the 8frame app, checked 2026-11-09
Try it without signing up: the 8frame canvas opens on a real board. The canvas is free and unlimited; generation is paid from $19/month.